Creating an attractive display stand effectively promotes your goods, persuades clients to make a purchase and is a significant factor in improving trade.

A lot of time, money and expertise are spent on achieving the right look for the packaging of your stock and likewise picking the right display stand is just as important. Mistakes at this stage will produce a shabby display which will be ignored and bypassed.

The display stand can be a useful advertising medium by printing the stand itself and/or placing a header card at the top of the stand with your company name, slogan and contact details. Make sure you select the colours and styling that represent your brand. Incorporate more information regarding the product on the header board, not least of all, the price – customers are reticent to ask the price of an item, by giving them this information clearly they are more likely to purchase.

Quite clearly, the measurements of the display stand influence the quantity and diversity that you can place in any particular site. The generous height and width of floor carousels and wall mounted displays allow for same type merchandise to sit alongside each other – card blanks next to envelopes, card embellishments and adhesives – a retail strategy to persuade shoppers to follow the trail and pick up additional items. Point of sale display stands present less area and engages the shopper briefly whilst they wait in line. The tip here is to keep things simple and neat with one type of ware for the shopper to make a quick decision to procure.

Think about who is buying your goods and make sure your display stand is placed in areas they regularly frequent to ensure a greater exposure to your promotion. Take a critical look at where things are situated on the display stand. Lighter, smaller articles should be placed high up to create visual stability. We have a subliminal reaction to things that are not quite right and tend to avoid them. Service the stand regularly so that it does not appear empty and remains visually appealing. There are a wide range of display stand options available including wire, acrylic and cardboard.

Finally, good lighting is an absolute must for an attractive display stand and don’t forget to give your clients plenty of space to peruse your goods.

There are a wide range of Display Stand available online and some excellent ones at Display Stands be sure to have a good look around before making a purchase.