soap making

If you’re in the soap making business, you know how important it is to expand your market. There’s a growing trend that may affect your soap making business. More people want to know where the items they buy come from and how they were made. An example of this can be taken from the food industry. People want to know where the chicken they’re eating came from and whether the farm that produced the chicken treats its animals humanely. Some companies are even starting to place stickers on food items identifying the farm its philosophy. Consumers appreciate it and are responding by giving these companies business.

How is this relevant to your soap making business?

This trend gives you a great opportunity for you to distinguish your soap business by really connecting with your customer. Customers want to feel a sense of connectedness with you in some small way before they buy your soap. A large company that has the right idea is Dole Organics. They will be attaching a sticker to each piece of fruit they sell with a farm code on it. By visiting their website and typing in this number, the consumer can read background information about the piece of fruit they purchased and see pictures of the farm where it came from. This makes the potential customer feel more secure about the product they’re purchasing.

How can you use this principle in your soap making business?

One of the best ways is to print up a card that describes how you make your soap. Include information such as where you get your soap making inspiration, descriptions of your ingredients, and what distinguishes your soap line from mass produced soap.. When you exhibit your line at shows, make sure you have cards on display next your soap. Also display your cards at every craft show you attend. You might also consider making a video showing the process you use to create your soap. You could play the video in your booth at shows. Your soap making video would be an excellent traffic builder. Be sure to place a copy of your soap video on your website. Your website gives you a great opportunity to talk and write about your soap making philosophy and the meaning behind your soaps.

When you doing this, you’re also accomplishing another important soap marketing function. You’re building your brand. You’re effectively reinforcing in your customer’s mind the name of your business and what your handmade soap represents. They’ll remember you the next time they see your
line of soap at a show and will hopefully, have a positive impression about your soap making business and what it represents. Make sure that all of your marketing materials are consistent with the message you’re trying to send.

By connecting with your customers through your marketing materials and direct interaction with them, you can greatly increase the value of your brand as well as boost your soap making business. Give it a try!

soap making